I'm May Cruz, a creative director. For fifteen years I've been the person brands call when they need more than execution, when the work has to be strategically right and visually specific, and someone has to hold both.
 

My background spans luxury commercial interiors at Bentley Mills, residential real estate, nonprofit brand building, and B2C consumer products. I've directed national tradeshow activations for 5,000+ attendees, produced editorial campaigns that earned press in TrendHunter and Design Milk, built websites for mission-driven organizations, and designed for luxury residential developments.
 

What connects it is cultural curiosity. I don't just follow trends, I research them, collecting references from architecture, fashion, art, and design across countries and eras, and bringing that depth to the work.
 

That practice lives publicly as May I Edit?, a curation series on Instagram where I share what's worth your attention and why.
 

If you're building something that needs to feel specific, considered, and culturally alive, I'd love to talk.